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Elon Musk and Twitter’s CEO Linda Yaccarino Unveil Twitter’s New Logo

Elon Musk and Twitter's CEO Linda Yaccarino Unveil Twitter's New Logo

On Monday, Elon Musk and Twitter’s CEO, Linda Yaccarino, unveiled a new logo for the social media platform. The logo featured a white “X” on a black background, replacing the familiar blue bird symbol.

Excitedly, Yaccarino tweeted, “X is here! Let’s do this,” and shared a picture of the logo projected onto the company’s San Francisco offices. Both Musk’s and Yaccarino’s Twitter handles now featured the new X logo, although the original Twitter blue bird was still visible across the platform.

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The change generated mixed reactions, with “#GoodbyeTwitter” trending as some users criticized the new design, expressing nostalgia for the old logo.

The logo change came about after Musk initiated a poll on Sunday, asking his millions of followers whether they would prefer Twitter’s color scheme to change from blue to black. He also posted a stylized X against a black outer space-themed background, referring to it as the “interim X logo” and hinting that the Twitter brand and the bird symbol might eventually be phased out.

The original Twitter logo, designed in 2012 by a team of three, was simple, balanced, and legible at small sizes. It gained immense popularity, with Twitter becoming a verb and a common subject in global news outlets.

Musk’s acquisition of Twitter last year was aimed at accelerating his vision of creating an “everything app” named “X.” Musk had a sentimental attachment to the domain x.com, which he co-founded as an online bank in 1999 before it became PayPal.

While Twitter’s official page on the platform has been renamed as “X,” the domain x.com remains inactive. Yaccarino described “X” as the future state of unlimited interactivity, centered around audio, video, messaging, and payments/banking, creating a global marketplace for ideas and opportunities.

Taking over as Twitter CEO amid a decline in advertising revenue, Yaccarino faces the challenge of reversing the platform’s fortunes. However, some experts believe that rebranding alone may not be the solution to the company’s problems. Instead, they see it as a move to build a brand around Elon Musk’s empire, including SpaceX, where the “X” branding establishes a closer connection.

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